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Live automation impact run

Kenya Airways

Explore potential AI-driven changes across Kenya Airways's workforce. Below our AI Analyst approximates their organizational composition and maps identified roles to occupational standards. Allowing us to estimate automation and augmentation opportunities for different positions.

While these are indicative projections rather than precise measurements, they're grounded in real-world data: task-level usage patterns from Claude interactions analyzed in Anthropic's Economic Index.

Potential workforce impact score
1111%
  • Automation8%
  • Augmentation4%

Workforce impact

Estimated via AI

6 cited sources

Kenya Airways is the flag carrier airline of Kenya, operating from its hub at Jomo Kenyatta International Airport in Nairobi. Founded in 1977, the airline serves 44 destinations globally with a fleet of 37 aircraft. As a member of the SkyTeam Alliance, Kenya Airways employs 5,242 people (as of December 2024), having recently posted a historic profit of KSh 5.4 billion. The airline operates through four main divisions: Flight Operations (1,608 employees), Ground Operations (1,345), Management & Administration (1,575), and Technical/Engineering (714). Kenya Airways has been implementing digital transformation initiatives under its Project Kifaru recovery strategy and maintains strong safety and quality certifications including IATA ISAGO accreditation.

AI Estimate11/6/2025

Biggest Exposure

Kenya (Nairobi Hub)
Regional Distribution • 4,200 people
Auto 10% · Aug 8%

Augmentation Lift

Information Technology & Data
Division • 140 people
Auto 25% · Aug 28%

Manual Load

Flight Operations (Pilots & Cabin Crew)
Role Category • 1,320 people
Auto 1% · Aug 1%

Division

SegmentHeadcountAutoAug
1,3458%3%
42015%12%
14025%28%
18025%8%
7142%5%
1,6082%1%

Regional Distribution

SegmentHeadcountAutoAug
4,20010%8%
55012%8%
26015%10%
23214%9%

Seniority Level

SegmentHeadcountAutoAug
2,15012%10%
2,51210%5%
42510%12%
1556%15%

Role Category

SegmentHeadcountAutoAug
1,3458%3%
49016%12%
39016%9%
14025%28%
18025%8%
7142%5%
Workforce estimate: 5,242Last updated 11/6/2025, 2:59:53 PM

Analyst narrative

Thinking

I need to analyze Kenya Airways and build a detailed workforce automation impact report. Let me start by gathering context about the company.

Key steps:

  1. First, gather context about Kenya Airways - size, structure, operations
  2. Determine company size to apply appropriate hierarchy rules
  3. Map organizational structure
  4. Identify dominant O*NET roles
  5. Estimate headcount distributions
  6. Call org_report_finalizer with complete data*

Let me start with parallel searches to gather initial context about Kenya Airways. I'll search for:

  • Company overview and size
  • Organizational structure
  • Employee count
  • Operations and departments
  • Recent information

I should NOT mix web search tools with local tools like think in the same parallel execution. Let me start with web searches first.

I'll analyze Kenya Airways' organizational structure and workforce composition to create a comprehensive automation impact report. Let me begin by gathering information about the company.

SearchedKenya Airways employees headcount workforce size

5 results

SearchedKenya Airways organizational structure departments

5 results

SearchedKenya Airways annual report 2024

5 results

SearchedKenya Airways operations fleet cabin crew pilots

5 results

SearchedKenya Airways careers jobs LinkedIn

5 results

Now let me reflect on what I've found and plan my next steps.

Thinking

From the initial search results, I've gathered critical information about Kenya Airways:

Key Findings:

  1. Total Headcount: 5,242 employees as of December 31, 2024 (from Stock Analysis)

    • Alternative data: 4,705 from sustainability report (2024), 4,828 (2023)
    • The most recent and reliable figure appears to be 5,242 from the annual report
  2. Company Size Category: With 5,242 employees, Kenya Airways falls into the MEDIUM category (501-5,000 employees)

    • This means I need: L0: Executive Team, L1: 4-6 major functions, L2: Departments (2-4 per function), L3: Teams (2-3 per department), L4: O*NET roles
    • Minimum nodes: 30-60
  3. Department Breakdown (from annual report 2024):

    • Flight Operations: 1,608 employees (30.7%)
    • Ground Handling: 1,345 employees (25.7%)
    • Management & Administration: 1,575 employees (30.0%)
    • Technical Department: 714 employees (13.6%)
  4. Leadership Structure (from The Org and leadership page):

    • CEO: Allan Kilavuka
    • CFO: Hellen Mathuka
    • Chief Commercial & Customer Officer: Julius Thairu
    • Chief People Officer: Tom Shivo
    • Head of Strategy: Makau Maitha
    • Head of Supply Chain & Facilities Management: Samuel Ngugi
    • Director Flight Operations: Paul Njoroge
    • Chief Operating Officer: George I. Kamal
    • Chief Information & Data Officer: (F. K. mentioned in LeadIQ)
  5. Geographic Footprint:

    • HQ: Nairobi, Kenya
    • Main operations: Jomo Kenyatta International Airport
    • International presence: 44 destinations, 37 in Africa
    • Major employee bases: Kenya (4,200+), UAE, Europe, other African countries
  6. Fleet & Operations:

    • Fleet size: 37 aircraft (Boeing 787-8, 737, 777)
    • Member of SkyTeam Alliance
    • Subsidiaries: Jambojet, African Cargo Handling Limited, Kenya Airfreight Handling Limited
  7. Recent Performance:

    • Record profit of KSh 5.4 billion in 2024
    • 5.23 million passengers in 2024
    • 82.9% permanent staff (vs. 72.3% in 2023)
    • 44% female workforce*

Now I need to:

  1. Build a hierarchical structure appropriate for a medium-sized airline
  2. Map specific job titles to O*NET codes
  3. Get detailed O*NET role summaries for aviation-specific roles
  4. Estimate headcount distribution more granularly

For an airline with 5,242 employees, I should structure:

  • L0: Executive Leadership
  • L1: Major divisions (Flight Operations, Commercial & Customer, Finance & Admin, Technical/Engineering, People & Culture, Information & Technology, etc.)
  • L2: Departments within each division
  • L3: Teams within departments
  • L4: ONET-coded roles

I should search for more specific information about:

  • IT/Technology department size
  • Sales & marketing structure
  • Ground operations details
  • Cargo operations
  • Customer service structure

SearchedKenya Airways IT technology digital transformation department

4 results

SearchedKenya Airways ground operations cargo handling services

4 results

SearchedKenya Airways cabin crew flight attendants training

4 results

Searchedairline industry workforce roles pilots engineers mechanics

4 results

Now let me reflect again and prepare to map roles to ONET codes:

Thinking

Good progress. Now I have a clearer picture. Let me now consolidate what I know and begin mapping to ONET codes.

Confirmed Data:

  • Total headcount: 5,242 (December 2024)
  • Company size: MEDIUM (501-5,000) requiring 30-60+ nodes

Department Breakdown from Annual Report:

  1. Flight Operations: 1,608 (30.7%)
  2. Ground Handling/Operations: 1,345 (25.7%)
  3. Management & Administration: 1,575 (30.0%)
  4. Technical: 714 (13.6%)

Key Leadership Roles Identified:

  • CEO/MD: Allan Kilavuka
  • CFO: Hellen Mathuka
  • Chief Commercial & Customer Officer: Julius Thairu
  • Chief People Officer: Tom Shivo
  • Chief Operating Officer: George I. Kamal
  • Chief Information & Data Officer
  • Head of Strategy: Makau Maitha
  • Head of Supply Chain & Facilities
  • Director Flight Operations: Paul Njoroge

Additional Insights:

  • Pride Centre training facility indicates dedicated training/learning function
  • Strong digital transformation initiatives
  • Ground handling accreditation (ISAGO)
  • Cargo operations subsidiary
  • Sales & marketing teams across regions
  • IT/Digital Commerce team

Now I need to map these to ONET roles. Let me identify key role categories:

Flight Operations (1,608):

  • Pilots (Captains & First Officers) → 53-2011.00 Airline Pilots, Copilots, and Flight Engineers (~150-200)
  • Flight Attendants/Cabin Crew → 53-2031.00 Flight Attendants (~800-1000)
  • Flight Operations Support/Dispatchers → 53-2021.00 Air Traffic Controllers or 43-5032.00 Dispatchers, Except Police, Fire, and Ambulance (~50)
  • Flight Operations Management → 11-3071.01 Transportation Managers (~20)
  • Flight Training & Standards → 25-3099.02 Tutors or 25-9031.00 Instructional Coordinators (~50)

Ground Operations (1,345):

  • Ground Service Agents/Customer Service → 43-4051.00 Customer Service Representatives (~400)
  • Baggage Handlers/Ramp Agents → 53-7062.00 Laborers and Freight, Stock, and Material Movers, Hand (~300)
  • Cargo Handlers → 53-7062.00 Laborers and Freight, Stock, and Material Movers, Hand (~100)
  • Airport Officers/Supervisors → 53-1031.00 First-Line Supervisors of Transportation and Material-Moving Machine and Vehicle Operators (~80)
  • Check-in/Ticketing Agents → 43-4181.00 Reservation and Transportation Ticket Agents and Travel Clerks (~200)
  • Ground Service Equipment (GSE) Maintenance → 49-3042.00 Mobile Heavy Equipment Mechanics, Except Engines (~50)

Technical/Engineering (714):

  • Aircraft Maintenance Engineers (AME) → 49-3011.00 Aircraft Mechanics and Service Technicians (~300)
  • Avionics Technicians → 49-2091.00 Avionics Technicians (~80)
  • Aircraft Maintenance Technicians → 49-3011.00 Aircraft Mechanics and Service Technicians (~200)
  • Engineering Management → 11-9041.00 Architectural and Engineering Managers (~20)
  • Quality Assurance Engineers → 17-2112.00 Industrial Engineers (~30)
  • Component Maintenance Specialists → 49-3011.00 Aircraft Mechanics and Service Technicians (~50)

Management & Administration (1,575) - This is a large category that needs subdivision:

Finance & Accounting (~150):

  • Accountants → 13-2011.01 Accountants (~60)
  • Financial Analysts → 13-2051.00 Financial Analysts (~30)
  • Treasury/Controllers → 11-3031.01 Treasurers and Controllers (~10)
  • Payroll Clerks → 43-3051.00 Payroll and Timekeeping Clerks (~20)
  • Accounts Payable/Receivable → 43-3031.00 Bookkeeping, Accounting, and Auditing Clerks (~30)

Human Resources (~100):

  • HR Managers → 11-3121.00 Human Resources Managers (~10)
  • HR Specialists → 13-1071.00 Human Resources Specialists (~50)
  • Recruiters → 13-1071.00 Human Resources Specialists (~20)
  • Training & Development → 13-1151.00 Training and Development Specialists (~20)

IT & Digital (~120):

  • IT Managers → 11-3021.00 Computer and Information Systems Managers (~10)
  • Software Developers → 15-1252.00 Software Developers (~30)
  • Systems Administrators → 15-1142.00 Network and Computer Systems Administrators (~25)
  • Database Administrators → 15-1141.00 Database Administrators (~15)
  • IT Support Specialists → 15-1151.00 Computer User Support Specialists (~30)
  • Data Scientists/Analysts → 15-2041.00 Statisticians or 15-1199.08 Business Intelligence Analysts (~10)

Commercial & Sales (~300):

  • Sales Managers → 11-2022.00 Sales Managers (~20)
  • Sales Executives/Representatives → 41-4012.00 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (~150)
  • Travel Advisors → 41-3041.00 Travel Agents (~80)
  • Marketing Specialists → 13-1161.00 Market Research Analysts and Marketing Specialists (~30)
  • Revenue Management → 13-2051.00 Financial Analysts (~20)

Strategy & Corporate (~80):

  • Strategy Managers → 11-1021.00 General and Operations Managers (~15)
  • Management Analysts → 13-1111.00 Management Analysts (~30)
  • Corporate Communications → 27-3031.00 Public Relations Specialists (~20)
  • Legal/Compliance → 23-2011.00 Paralegals and Legal Assistants (~15)

Supply Chain & Procurement (~120):

  • Purchasing Managers → 11-3061.00 Purchasing Managers (~10)
  • Procurement Officers → 13-1023.00 Purchasing Agents, Except Wholesale, Retail, and Farm Products (~50)
  • Logistics Coordinators → 13-1081.00 Logisticians (~30)
  • Inventory Clerks → 43-5081.03 Stock Clerks- Stockroom, Warehouse, or Storage Yard (~30)

Facilities & Admin Support (~200):

  • Administrative Services Managers → 11-3011.00 Administrative Services Managers (~15)
  • Executive Assistants → 43-6011.00 Executive Secretaries and Executive Administrative Assistants (~30)
  • Administrative Assistants → 43-6014.00 Secretaries and Administrative Assistants, Except Legal, Medical, and Executive (~100)
  • Office Clerks → 43-9061.00 Office Clerks, General (~55)

Customer Experience/Service (~100):

  • Customer Service Managers → 11-1021.00 General and Operations Managers (~10)
  • Customer Service Representatives (HQ) → 43-4051.00 Customer Service Representatives (~70)
  • Call Center Agents → 43-4051.00 Customer Service Representatives (~20)

Safety, Quality & Compliance (~100):

  • Safety Managers → 11-9199.07 Security Managers (~10)
  • Safety Officers → 29-9011.00 Occupational Health and Safety Specialists (~30)
  • Quality Coordinators → 11-3051.01 Quality Control Systems Managers (~15)
  • Compliance Officers → 13-1041.07 Regulatory Affairs Specialists (~25)
  • Environmental Officers → 13-1041.01 Environmental Compliance Inspectors (~20)

Cargo Operations (~100):

  • Cargo Managers → 11-3071.02 Storage and Distribution Managers (~10)
  • Cargo Sales → 41-4012.00 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (~30)
  • Cargo Operations Staff → 43-5061.00 Production, Planning, and Expediting Clerks (~60)

Other (~205):

  • Various operational support roles

Now I'll structure the hierarchy appropriately for a medium-sized airline.

Now let me get ONET role summaries for the key roles I've identified:

O*NET high-level summary48 matched · 2 unmatched
Airline Pilots, Copilots, and Flight Engineers
Transportation and Material Moving53-2011.00
26 tasks
Flight Attendants
Transportation and Material Moving53-2031.00
24 tasks
Aircraft Mechanics and Service Technicians
Installation, Maintenance, and Repair49-3011.00
38 tasks
Avionics Technicians
Installation, Maintenance, and Repair49-2091.00
13 tasks
Customer Service Representatives
Office and Administrative Support43-4051.00
15 tasks
Laborers and Freight, Stock, and Material Movers, Hand
Transportation and Material Moving53-7062.00
21 tasks
Reservation and Transportation Ticket Agents and Travel Clerks
Office and Administrative Support43-4181.00
21 tasks
Computer and Information Systems Managers
Management11-3021.00
17 tasks
Network and Computer Systems Administrators
Computer and Mathematical15-1142.00
20 tasks
Accountants
Business and Financial Operations13-2011.01
16 tasks
Human Resources Specialists
Business and Financial Operations13-1071.00
25 tasks
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Sales and Related41-4012.00
20 tasks
Travel Agents
Sales and Related41-3041.00
7 tasks
Market Research Analysts and Marketing Specialists
Business and Financial Operations13-1161.00
13 tasks
Management Analysts
Business and Financial Operations13-1111.00
11 tasks
Public Relations Specialists
Arts, Design, Entertainment, Sports, and Media27-3031.00
18 tasks
Purchasing Agents, Except Wholesale, Retail, and Farm Products
Business and Financial Operations13-1023.00
19 tasks
Logisticians
Business and Financial Operations13-1081.00
21 tasks
Executive Secretaries and Executive Administrative Assistants
Office and Administrative Support43-6011.00
22 tasks
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive
Office and Administrative Support43-6014.00
32 tasks
Office Clerks, General
Office and Administrative Support43-9061.00
21 tasks
General and Operations Managers
Management11-1021.00
17 tasks
Transportation Managers
Management11-3071.01
28 tasks
Architectural and Engineering Managers
Management11-9041.00
21 tasks
Computer User Support Specialists
Computer and Mathematical15-1151.00
16 tasks
Financial Analysts
Business and Financial Operations13-2051.00
18 tasks
Business Intelligence Analysts
Computer and Mathematical15-1199.08
17 tasks
Database Administrators
Computer and Mathematical15-1141.00
18 tasks
Occupational Health and Safety Specialists
Healthcare Practitioners and Technical29-9011.00
20 tasks
Mobile Heavy Equipment Mechanics, Except Engines
Installation, Maintenance, and Repair49-3042.00
20 tasks
Dispatchers, Except Police, Fire, and Ambulance
Office and Administrative Support43-5032.00
13 tasks
Instructional Coordinators
Educational Instruction and Library25-9031.00
19 tasks
Treasurers and Controllers
Management11-3031.01
22 tasks
Payroll and Timekeeping Clerks
Office and Administrative Support43-3051.00
19 tasks
Bookkeeping, Accounting, and Auditing Clerks
Office and Administrative Support43-3031.00
30 tasks
Human Resources Managers
Management11-3121.00
26 tasks
Training and Development Specialists
Business and Financial Operations13-1151.00
20 tasks
Sales Managers
Management11-2022.00
17 tasks
Purchasing Managers
Management11-3061.00
17 tasks
Administrative Services Managers
Management11-3011.00
14 tasks
Storage and Distribution Managers
Management11-3071.02
30 tasks
Production, Planning, and Expediting Clerks
Office and Administrative Support43-5061.00
17 tasks
Stock Clerks- Stockroom, Warehouse, or Storage Yard
Office and Administrative Support43-5081.03
22 tasks
Paralegals and Legal Assistants
Legal23-2011.00
12 tasks
Regulatory Affairs Specialists
Business and Financial Operations13-1041.07
32 tasks
Environmental Compliance Inspectors
Business and Financial Operations13-1041.01
26 tasks
Security Managers
Management11-9199.07
30 tasks
Quality Control Systems Managers
Management11-3051.01
27 tasks
Could not match some roles
  • Software DevelopersTry: Software Developers, Applications, Software Developers, Systems Software
  • First-Line Supervisors of Transportation and Material-Moving Workers

Good! Now let me get the missing roles:

O*NET high-level summary7 matched · 0 unmatched
Software Developers, Applications
Computer and Mathematical15-1132.00
15 tasks
Chief Executives
Management11-1011.00
31 tasks
Marketing Managers
Management11-2021.00
20 tasks
First-Line Supervisors of Transportation and Material-Moving Machine and Vehicle Operators
Transportation and Material Moving53-1031.00
22 tasks
Industrial Engineers
Architecture and Engineering17-2112.00
20 tasks
Commercial Pilots
Transportation and Material Moving53-2012.00
26 tasks
Air Traffic Controllers
Transportation and Material Moving53-2021.00
23 tasks

Perfect! Now I have all the ONET data I need. Let me create the complete organizational structure and finalize the report:

Final organisation automation report